RUNNING LAB, MARINA SQUARE
IN COLLABORATION WITH TRIPPLE
MARINA SQUARE, SINGAPORE
Being experienced retailers, the clients were looking for a fresh look for their new outlet store in Marina Square with hints of familiarity to their previous 2 stores in JEM and Velocity. The problems that manifested in previous stores was the lack visibility of what they do as specialists in running and marathon gear. So the big question posed to us was how do we make this visible. The obvious strategy was to bring forward the store's most profitable product and showcase it with the entire process of shoe customisation brought to the fore as well.
As the store was also designed with the idea of "taking flight" being central to the idea, slanted glass panels and walls were introduced as an abstraction of "flight".
The material palette was also kept clean yet masculine". The shoe display area was therefore cladded in galvanised zinc, juxtaposed with cement screed and white walls. Drain covers dot the floors while the undercroft of shelving ledges were imprinted with outdoor floor patterns- a cheeky take on how one experiences different settings through a marathon.